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Paisanos
Chief Design & Product Officer | Dec 2024 - Present
I led the definition and execution of our product and design strategy, ensuring every experience we crafted resonated with user needs and business goals. I worked closely with Design and Product teams to push the boundaries of innovation, elevate our visual and interaction standards, and position our work at the forefront of digital product design.
CEO | Jan 2022 - Dec 2024
Setting the company's strategic direction and making major decisions. My role involved leading the overall operations and resources of the company, being the main point of communication between the board of directors and corporate operations. My leadership was focused on driving growth, inspiring our team, and building strong relationships with our clients and stakeholders.
Head of Design & Product | Jan 2020 - Jan 2022
Responsible for guiding the product and design team through the lifecycle of our digital product offerings, from conception to launch.
Outcomes
Designed MODO, a wallet that surpassed 100 million transactions.
Re-designed Melian (prev. Sirvana) to support its launch in the U.S. market.
10X Revenue growth from 2021 to 2024.
Scaled the team from 20 to 80 contributors and trained the management team.
Added a new revenue stream creating an innovation business unit for large companies.
Pivoted the value proposition to adapt new trends and market changes.
Implemented EOS.
Won a Gold Cannes Gran Prix.
NPS +80 pts.
eNPS + 70pts & satisfaction metrics +8pts.
Built the company Handbook.
Lead the company rebrand and repositioning process.
Implemented Value Based Pricing.
+10MM transactions made in the products built by our team.
Uarp
Founder & Chief Design Officer | Nov 2018 - Jun 2021
Led the creation and strategic direction of our app, focusing on solving parking challenges through technology. Also pitched investors to raise funds and shaped the business plan.
Outcomes
Designed the ent-to-end product.
Raised 150k for the Pre-seed round.
Manage the process of building the MVP.
Won government tenders to operate the public parking space in Tucumán.
Built the public parking app with the best user experience in Argentina, including the back-office platform por government entities.
Nuvemshop
Product Owner | Feb 2019 - Jan 2020
Lead and coordinate the Product team for the Active Merchants vertical, which is responsible for developing the platform with which B2B clients interact to manage both their online stores and their entire business, with the goal of adding value to the product quickly and efficiently (Using Lean Methodologies and the theory of Six Weeks Cycles and Shape Up by Basecamp).
Outcomes
Hited +4 stars rating in both iOS and Android stores for the mobile apps.
Built the integration with offline transactions in order to consolidate stock management.
Launched the platform re-design with a new user experience.
Improved new features launch and onboarding.
Glamit
Product Manager & UX/UI Designer | Oct 2017 - Feb 2019
As Product Manager at Glamit, I led the development of e-commerce solutions in a fast-paced startup environment. Given the early-stage nature of the company, I took on responsibilities beyond product management—actively participating in UX/UI design, prototyping, and refining user flows. I worked closely with engineering, design, and business teams to define product priorities, ship features quickly, and iterate based on client feedback. This hybrid role allowed me to blend strategic thinking with hands-on execution, driving the product forward while shaping its user experience.
Outcomes
Launched Dressit, an innovative fashion marketplace that brought together top brands already working with Glamit
Contributed to the company’s strategic positioning, helping Glamit scale its operations and product offering—culminating in its acquisition by Accenture.
Defined and prioritized the product roadmap, aligning cross-functional teams around customer needs and business objectives in a fast-paced startup environment.
Google (Cognizant)
Media Campaign Manager | Oct 2017 - Feb 2019
As a Media Campaign Manager at Google (YouTube), I led the end-to-end strategy and execution of video campaigns for top-tier clients. My role involved aligning business objectives with media planning, optimizing campaign performance through data-driven insights, and collaborating with cross-functional teams to ensure impactful brand storytelling on YouTube. I worked closely with agencies and advertisers to unlock the full potential of the platform and drive measurable results.
Outcomes
Supported SMB Account Managers in crafting product-focused sales strategies to drive client growth and adoption.
Recognized as top performer of the quarter on several occasions.
Trained Account Managers across Argentina, Chile, Peru, and Colombia to build expertise in YouTube Reserve products.
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Mercado Libre
Product Analyst - Mercado Envios | May 2015 - Nov 2015
Led initiatives to improve NPS by enhancing coordination between shipping carriers, Customer Support, and the Product team.
Product Analyst - Mercado Pago | Oct 2017 - Feb 2019
Managed end-to-end payment cancellation and settlement processes across LATAM, ensuring timely resolution and internal support.
Outcomes
Drove improvements in the shipping experience by bridging gaps between cross-functional teams, resulting in more efficient operations and a better customer journey.
Took part in product training, marketing, and UX initiatives that helped strengthen the positioning and usability of MercadoEnvíos.
Played a key role in improving the payment experience for millions of users by optimizing backend processes and coordinating with financial institutions.
Acted as the go-to expert for internal teams regarding payment and refund issues, driving process enhancements across LATAM.
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